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Facebook, now part of Meta, has been focused on several key developments in 2024. A significant area of investment continues to be the Metaverse. Meta is opening up development with its new open-source platform, Meta Horizon OS, allowing third-party developers to create apps for virtual and mixed reality environments. This reflects their broader vision of blending virtual and real-world experiences, a concept still evolving but particularly appealing to younger generations, such as Gen Z, who already engage heavily in gaming and virtual spaces(
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).On the advertising front, Facebook has been pushing its Advantage+ Campaigns, which use AI to optimize ad performance, making it easier for advertisers to reach their target audiences without needing to constantly adjust settings. This shift towards AI-powered tools is part of a broader trend on the platform(
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).Another noteworthy update is Facebook’s Marketplace, which has become the dominant platform for local buying and selling, overtaking older services like Craigslist. This has implications for local businesses, who can list products for free and even use Facebook’s business tools to advertise on Marketplace(
Social Media Dashboard
).Additionally, Facebook Reels, a short-form video feature similar to Instagram’s Reels, has been expanding globally. This move is in line with the growing importance of video content on social platforms(
EmbedSocial
).These updates signal Meta’s ongoing commitment to its immersive reality projects, AI-driven marketing tools, and increasing the usability of Facebook for both businesses and consumers.
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