The Power of Branding and Marketing: Building a Successful Business Identity and

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    Morenike Ifeolowa
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      Branding and marketing are essential components for the success of any business. They work together to create a strong identity and attract customers.
      Branding is the process of creating a unique name, design, symbol, and other elements that identify a product or company and distinguish it from competitors.
      Marketing involves the activities and strategies used to promote and sell products or services.
      Integration of Branding and Marketing:Consistency,Storytelling,Engagement and Measurement.

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